The Paradox of Choice

Another TED talk by Barry Schwartz. Lots of good quotes in this one.

Quotes: "Everything was better when everything was worse," and "The secret to happiness is: Low Expectations," and "Everybody needs a fishbowl."

But best, the conclusion, the official dogma "More freedom, more choice, makes people happier" ain't true. Well, at least, according to this guy.